To provide high quality automotive rental & transportation solution that excite our customers and deliver sustainable returns to our stakeholders through strong capabilities and passionate people.


To become a respected automotive rental & transportation solution recognized for our friendly household name.


  • Passion for Excellence
  • We take personal ownership in the things we do, drive for result and do more than asked.

  • Customer Focus
  • We understand our customer needs and delivering it flawlessly to exceed our customer expectation.

  • Continuous Improvement
  • We foster creativity and new ways of doing things that will enhance.

  • Respect & Humble
  • We are modest, we value and respect others.

  • Gratefulness
  • We show gratitude of what we have and share our successes.

  • Integrity
  • We are trustworthy, we are fair, we stand up for what we believe. We strictly adhere to a moral code, reflected in complete harmony with that we think, say, and do.

  • Adaptability
  • We react positively and participate in change efforts by doing own share on what is required.

  • Team Work
  • We work together, both internally and externally, to help everybody win.


  • Our successes and strengths come from our resourcefulness, teamwork and passion for excellence.
  • We are responsible to keep our customers happy by exceeding their expectations.
  • Our competitiveness is driven by continuous improvements and our ability to adapt to change.
  • Our leaders should be respectable and humble.
  • Our partners and suppliers deserve respect, care and fairness.
  • We should be grateful for what we have.
  • Trust from our stakeholders can only come through the highest levels of integrity.
  • Our shareholders deserve a fair return for their investments.
  • Both individual and group achievements should be recognized and rewarded.
  • Our existence should help our community.